I help engineering teams do their best work.
Tech leader and mentor, twenty years in. SaaS, AI and B2B2C are where I’ve spent most of them.
Where I come from
I’ve spent twenty-plus years building engineering culture, strategy and SaaS data platforms. Startup, scale-up or enterprise, the job is much the same: build a team people trust, point it at problems that matter, and ship things that move the business.
My time at Avios Group, Baresquare, Maru, Sainsbury’s and Checkatrade boils down to this.
- Grew engineering teams from 10 to 70 people, in enterprise (Avios / IAG Loyalty, Checkatrade) and in fast-moving SaaS (Maru, Baresquare).
- Moved to cloud-native microservices and shifted quality left: releases came 200% faster and production incidents dropped by 30%.
- Lifted the Developer Experience Index by 6 points by simplifying workflows and cutting the cognitive load on engineers.
- Put AI to work in the engineering process itself: an LLM-powered JIRA workflow, and AI agents that deliver automated insights to enterprise customers.
- Helped take a business from £1M to £35M ARR, before and after acquisition.
How I lead
I look after three things: people, business impact and future-ready technology. I do my best work where strategy, curiosity and steady execution all matter.
People
Good teams are built on trust and autonomy, and they keep growing.
- Coaching and mentoringStructured ways to help individuals and managers grow.
- Team cultureSafe, inclusive, collaborative places to do good work.
- Retention and growthOrg structures and career paths worth staying for.
Business
Technology earns its keep when it lines up with what the business needs.
- Strategy and executionTurning business goals into roadmaps and investment cases.
- Operational excellenceLower running costs through automation and a sensible in-house / outsourced balance.
- Post-M&A integrationBringing teams, platforms and culture together after an acquisition.
- Security and governanceISO27001 and AI review guardrails, so customer security reviews become routine.
Technology
Modern, scalable platforms that give the business a real edge.
- Platform and cloudResilient, cloud-native systems on AWS and GCP.
- Data and AI productsReal-time analytics and AI/ML that people actually use.
- Developer experienceCI/CD, monitoring and tooling that raise productivity and quality.
- Agentic SDLCLLM tools in everyday engineering work, with guardrails and metrics to prove the gain.